Lugg.
Head of Growth
Jul 2025–Mar 2026
Connected paid acquisition, local SEO, and email/SMS across both sides of the marketplace.
Devin builds marketing channels,
grows marketplaces, and leads teams.
Marketing Director at Saela · Lehi, Utah

Head of Growth
Jul 2025–Mar 2026
Connected paid acquisition, local SEO, and email/SMS across both sides of the marketplace.
Head of Marketing, TV & OOH
May 2022–May 2025
Led national TV and billboard campaigns, including Stacey and the integrated Alien campaign.
Marketing leadership
Oct 2015–Nov 2019
Built acquisition channels across digital, call centers, retail, and airports.
Marketing & sales
Nov 2019–Nov 2020
Increased quality leads through digital campaigns, events, and enterprise sales qualification.
Director of Digital Marketing
Sep 2014–Sep 2015
Managed the annual marketing budget and nationwide driver acquisition, leading seven marketers and a small sales team.
Paid search & social
SEO & local discovery
Email & SMS journeys
Retention & CRM
National TV & outdoor
Marketplace growth
Attribution & testing
CAC, LTV & reporting
May 2011–Jul 2012
Developed marketing with a limited budget through SEO, PPC, conversion improvements, advertising content, landing pages, contests, surveys, and website launches.
Oct 2011–May 2012
Developed the website and Facebook page for BYU’s Divine Comedy, including media, surveys, contests, landing pages, and ticket-selling functions.
May 2010–Jan 2011
Used SEO tools and internet marketing to attract traffic to VacationRoost websites.
Aug 2008–Dec 2010
Led and trained installation workers, managed leads and estimates, and generated business through sales, internet marketing, phone calls, referrals, and returning clients.
Devin Hutchings is the Marketing Director at Saela Pest Control, based in Lehi, Utah. He brings more than 15 years of experience in customer acquisition, marketplace growth, and marketing leadership across national brands and growing businesses.
Devin’s background spans the work of attracting customers, improving conversion, and supporting retention. He has developed digital and offline acquisition channels at Uber, led national television and outdoor campaigns at Neighbor, and connected paid acquisition with local SEO and email and SMS marketing at Lugg. This experience gives him a practical understanding of how different channels contribute to growth—and how marketing needs differ between service providers and their customers.
His experience extends beyond running individual campaigns. As Director of Digital Marketing at C.R. England, Devin managed a $20 million annual marketing budget and led seven marketers alongside a small sales team. His work has involved customer acquisition costs, lead quality, revenue growth, attribution, and conversion testing: measures that connect marketing decisions to business performance.
Devin has built teams from the ground up. In his professional profile, he describes a leadership approach centered on listening, giving people ownership, and investing in future leaders. That emphasis on team development complements his hands-on campaign experience and responsibility for marketing investment.
“Devin is a take-charge person who is able to present creative ideas and communicate well.”
Bachelor’s degree · Communications and Business
Leadership & Strategy Certifications